Avoiding the Oil Bet

Oil Picture 1-10

I don’t think I could ever work for a macro-strategy investment company.  When I hear about investment ideas centered around relative currency strength, anticipated interest rate movement, commodity prices, and yes, world-wide oil supply/ demand, my head starts to spin and I have trouble seeing the forest from the trees.  I’m much more comfortable opining on whether I think people would prefer to eat a Big Mac or Whopper (and who has a better balance sheet) than what’s going to happen to worldwide beef prices because of the political situation in Brazil.  That doesn’t mean that I don’t at least try to understand macro issues and their implications; rather, I try to know my limitations and keep the faith that my investment strategy will eventually weather various macro storms I don’t fully understand if I can find good value in great long-term businesses.

With oil prices down almost 50% in the last six months alone, every investment expert is weighing in with their view on how this will affect the market.  It’s a complicated issue- obviously lower gas prices for consumers is great in that people can spend their money on other things and great for countries that rely on importing gas, but it’s not so great if energy-related loans start defaulting and impacting banks or the U.S. loses a big chunk of the previous job gains over the past 5 years that were energy related.

My conclusion on this whole issue is that I simply don’t know what’s going to happen with oil prices and how it will affect the overall market, so I’d like to explore opportunities within the market that are less impacted by oil prices (or ideally not at all impacted).

Below are some of my thoughts on stocks/ themes that meet two criteria:  (i) I think they are good stand-alone investments ideas for 2015 and (ii) I don’t think that oil price movement (good or bad) will have a huge impact on their success or failure.

  1. Battered down brand names/ re-positioning stories:
    • Weight Watchers (WTW):  After a fantastic 50% run-up in the second half of 2014 due to new leadership, improved technology, earnings beats, and revised upward earnings estimates, the stock has mysteriously lost 30% in value over the past 3 weeks alone with no material news other than the fact that some people didn’t “like their new magazine layout”.  I’m still a believer in what the new management team is doing and am looking forward to another nice run.
    • Hertz (HTZ):  Despite being transportation related, I don’t think oil prices will swing the dial much for Hertz; it all comes down to whether the new leadership can execute a successful turnaround and restore investor confidence in their operations, strategy, and reporting.  If they can, this stock has tremendous upside.  If they can’t, you are at least left with an iconic brand name and infrastructure that is near impossible to replicate.
  2. Lower-end consumer product and food companies:
    • YUM Brands (YUM):  People might eat a little more junk food with lower oil prices, but a larger driver of growth for companies like YUM (parent company of KFC, Taco Bell, and Pizza Hut) is their ability to grow into new markets and take share from competitors.  moMANon wrote a great piece on YUM and why he feels that the Pizza Hut re-branding has the potential to take some meaningful market share from its competitors and move the earnings dial for YUM.
  3. Health/ organic oriented food companies:
    • Whitewave Foods (WWAV):  The other day at the grocery store I was shocked to have paid more for a gallon of organic milk for my kids than I typically pay for a gallon of dairy alternatives like soy or almond milk.  Oil prices won’t dictate whether people drink milk or diary alternatives, and Whitewave has been on fire with 10 straight quarters of beating earnings expectations, year-over-year revenue growth exceeding 40% and encouraging new partnerships in china to expand their reach.  ATG is going long again on lactose intolerance.
  4. High Tech:
    • My personal favorite play here is probably Corning (GLW), the leading manufacturer of durable glass for tv’s, phones, and tablets.  I don’t have a great “ATG” theory of why they will outperform other than I just love the company, their market dominance, and ability to continue innovating over the past 100+ years.  Google (GOOGL) also feels cheap to me right now, but if oil prices cause an overall market shock downwards for some reason, I could see the mega-cap, high trading volume companies getting crushed simply from investor fund withdrawals.
  5. Non-equity income and dividend plays (non-energy related of course!):
    • There’s nothing wrong with parking some money in non-equity dividend plays if you are nervous about energy prices rocking the market.  Within the ATG portfolio we have increased our allocation to iShares U.S. Preferred Stock ETF (PFF), a large basket of predominantly bank-related preferred shares that are currently yielding 6.33%.  If low oil prices were to trigger bank defaults, PFF would certainly be impacted, but not nearly as much as the underlying equities would be impacted.

With over 3,000 publicly traded companies in the U.S. alone and who knows how many mutual funds and ETF’s, investors have plenty of opportunities to pick their spots and limit exposure to certain factors of their choosing.  I’m not staying away from the market, but I am staring away from big oil price bets in my personal portfolio for now.

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Dude, let’s order up some pizza!

wayne pizza hut

 

We’ve been looking for out-of-favor brands since ATG launched.  Some businesses are driven by management, some by macro trends, some by innovation, etc…  There are a lot of reasons why a business can excel; a resurgence of a brand is one of those reasons.  What better way to turn a brand around than a new global advertising campaign?   I’m always on the look out for new ad campaigns that could turn things around.

In this case I’m going to be talking about pizza.  As a lactose intolerant man, and a New Yorker, I’m not the global pizza brand customer.  But I know there are three major players in the industry:  Pizza Hut, Domino’s, and Papa John’s.   There are some secondary brands (Little Ceasers, CiCi, etc…) and then there are mom and pop shops.  Pizza isn’t a new category, nor is it going out of favor.  What drives the success of these companies versus the rest of the industry is branding, new products, and global/national food trends.

I really like the new Pizza Hut redesign.  Pizza Hut built its brand on the red roof stores, which was targeted towards eat-in customers.  As pizza consumption moved to delivery, the eat-in business suffered, and stores built for eat-in customers were not a good use of capital.  Pizza Hut has been on the decline for some time.   Same-store-sales have been negative for 8 quarters in a row.

So what’s going to change?  They are rebranding.

http://www.fastcodesign.com/3038752/inside-pizza-huts-saucy-rebranding

 

pizza hut new logopizza hut swirly

 

 

I like the focus on pizza sauces.  I like the spirals.  I like the new logo.  I think both Papa John’s and Domino’s have been running long term campaigns, which I like, but have been on for years.  Even good campaigns can lose their impact after a few years.  So maybe it’s Pizza Hut’s turn.  I have convinced myself I like the ads with grumpy Italians even though a writer I respect recently trashed them.

Pizza Hut is owned by Yum brands (YUM), which also owns KFC and Taco Bell.  So even if Pizza Hut does well, YUM brands trends could differ.  But I like the direction KFC and Taco Bell are going, and it appears taht the stock doesn’t have much built in for “The Hut.”

While this isn’t my typical value play, I don’t mind owning a world leader with a side story that could provide some upside.

-moMANon